de la Riva: I see, that’s good. I agree with that. Branding outside of a professional context—where the promotion of an intentional message is in view—isn’t branding anymore. It’s just art, or a self portrait, or whatever. But the situation with Grace leads to another good question: What’s difference between personal branding and corporate branding?
Well, personal branding is when one brands themselves and their career as the brand. The difference is that the brand is the person, not an organization. However, a well-branded organization might have a CEO that has his or her own brand. So the focus of personal branding is a particular personality, not an organization.
Like Tony Robbins
. He’s “a brand.” If you see his signature, you know what that’s about. Whereas something like Amazon is going to have a corporate logo that represents the organization, and you know what that logo is all about.
de la Riva: Why is personal branding important?
With social media being so accessible to everyone, you are already making an impression on people because of your online presence. So, whether someone is looking to land that perfect job or running a business and trying to get new clients, they need to think a lot more about their personal brand. Instead of allowing just anyone to draw whatever conclusions they want about us, we need to be proactive about how we put ourselves out there. We need to be able to stand out from thousands of competitors, not only by presenting ourselves as experts at what we do, but also by showcasing our genuine selves. Our uniqueness is what makes us stand out.
You know, really, the intention behind what de la Riva Brands does and what I do is exactly the same. We’re both trying to create intentional messages that shape and influence perceptions. We’re just doing it for a different kind of customer.
de la Riva: Agreed, absolutely. Well, we’re going to wrap this up, but do you have any special offers for anyone reading this?
Of course! I offer a free 30-min consultation for anyone interested in branding themselves. Just send me a message through my website at www.ginici.com
Now, anyone can get a nice, professional, high-res headshot session for $275, which is obviously a really great value—but I find that the consultation and just talking through is really helpful for people who are thinking about developing their personal brand.