Advertising photography is generally an image that tells your audience a story for the purpose of selling a product or service or generating leads for your business.If you’ve read my articles before you’ll know that I discuss quite often how we use editorial images in our marketing to help illustrate our messages better to an […]
Many people ask me “what is personal branding?” Simply put personal branding is how we present our value to the world. Whether you’re a business professional or an entrepreneur, we step into the role as the face of our brand. I offer brand photography to individuals ready to step fully into their brand. Because I am also […]
When the result gets you noticed
Why am I saying “effective headshot” instead of a “great headshot?” Any portrait that makes the viewer feel something, whether it’s good or bad, is caused by the portrait.
One’s brand essence are the core characteristics that interpret the brand and distinguishes it from its competitors. These unique qualities become the “identifier” for that brand. In other words, they become the emotional connection we have to that specific brand. A good example is Oprah Winfrey who is known for her Empathy. We may not realize that […]
The first step when you design your personal brand is knowing what you are moving towards. This creates a map for your journey as a business owner. Assuming your work is your passion, this is also a guide to keep you on your path toward fulfillment.Most of the time our focus is based on what […]
The effectiveness of your brand requires being vulnerable.As a business owner, being vulnerable is a necessary process for personal growth as well as building your brand. We are the primary representative of our business. There is no one above us. Therefore, we must take responsibility for all of our actions. Every action we take is […]
The primary difference between getting a professional headshot vs brand photography is time and quantity. Of course, it depends on the photographer and what they offer. Typically, a headshot session will be less involved and a lot quicker than a branding session. My headshot sessions last from 60-90 minutes. I usually showcase 20-30 images, and […]
Different kinds of relationships build your personal brand.The success of your brand is highly influenced by how it relates to your audience. On the other hand, other types of relationships you cultivate also affect the growth of your brand. If you want to make an impact on your audience and your community, then consider all […]
Do you have a personal brand strategy in place for your personal brand? As the primary marketer for your business, you are responsible for showing up consistently. However, does your story produce the results you want regularly? Are you emotionally connecting to your audience?A solid brand strategy allows you to always share the right message […]
I’ve discovered there are 6 components to capturing a great portrait. These have nothing to do with how you look but rather how it all works together. We all have reasons why we don’t want to get a new headshot. You may want to lose more weight, grow out your hair or get more sun. […]
It’s amazing to me how many of us are not satisfied with how we look. Even the most beautiful woman looking at a great portrait of herself will fixate on…
Using the wrong photographs for marketing may communicate a completely different message than you originally intended. Or, just make your message really unclear. In this article, you will learn what types of photographs to avoid in your marketing.You have a great idea for a marketing campaign and all you need is a photograph for marketing […]
Meet Polly Mertens with Get Busy Thriving. Polly is a Recovery Coach who helps women recover and stop bulimia (or anorexia) forever. Polly wanted portraits of her that were dynamic and beautiful and ideal to brand her. Our target marketing strategy for attracting the right client to her was to show what a happy life […]
Using a photographic image communicates a message quicker than plain text. A photograph also triggers emotions that are associated with a specific message. If you have a brand and a “voice”, how do you tell people who you are and what you do? In this article I will explain 4 ways you can direct your […]
Creating your brand identity is not an easy task. I’m mean really? I didn’t figure out what my purpose was in life until just 7 or 8 years ago. However, no matter what age you are, understanding who you are allows you to walk in confidence toward all your goals.A big obstacle that tends to […]
