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Personal Branding
September 5, 2018
I was invited by Tony de la Riva of de la Riva Brands, to be interviewed on the topic of Branding Vs. Personal Branding. I think they are both very much the same actually. What we ultimately explored more of is what the difference is to a Brand and a Personal Brand. THE INTERVIEW de la Riva: So, Gina, tell us about your business. I mean, obviously I already know about your business, but, you know, for all […]
January 2, 2018
You may think your public persona is your brand. It certainly is the visual part to what your brand stands for. On the other hand, what has molded your brand are the relationships you’ve developed while creating it. If you are at a point in your business development in which you really want to make a larger impact about who you are then you must become aware of these relationships that help mold who we […]
June 13, 2017
It’s amazing to me how many of us are not satisfied with how we look. Even the most beautiful woman looking at a great portrait of herself will fixate on the things she does not like. Why can’t we just embrace our uniqueness and shine from within? Has our culture brainwashed us that much into thinking we must look a certain way in order to be accepted? Americans, in general, are always striving to be better. When we achieve […]
May 18, 2017
Using the wrong photographs for marketing may communicate a completely different message than you originally intend. Or, just make your message really unclear. In this article you will learn what types of photographs to avoid in your marketing. You have a great idea for a marketing campaign and all you need is a photograph for marketing it. You grab your phone and shoot a quick picture. Or you search online looking for a photo without a […]
April 13, 2017
,UMeet Polly Mertens with Get Busy Thriving. Polly is a Recovery Coach who helps women recover and stop bulimia (or anorexia) forever. Polly wanted portraits of her that were dynamic and beautiful and ideal to brand her. Our target marketing strategy for attracting the right client to her was to show what a happy life one can have after recovering from bulimia. After struggling with bulimia for 20 years she has made a full recovery […]
April 13, 2017
Using a photographic image communicates a message quicker than plain text. A photograph also triggers emotions that are associated with a specific message. If you have a brand and a “voice”, how do you tell people who you are and what you do? In this article I will explain 4 ways you can direct your message with photography. Direct your message through composition. Composition is the easiest way to tell a specific message. If the […]
April 8, 2017
Today Marketing is story telling. Creating a personal brand strategy is first and foremost about knowing what your story is and how you’re going to tell it. If you are an entrepreneur people are interested in You and your story. If you are a large company or firm they want to know who the people are behind the scenes and their stories, as well as the mission of the organization. This article will help you get an […]
February 13, 2017
Creating your personal brand identity is not an easy task. I’m mean really? I didn’t figure out what my purpose was in life until just 7 or 8 years ago. However, no matter what age you are, understanding who you are allows you to walk in confidence toward all your goals. A big obstacle that tends to happen is when we start marketing ourselves and sharing with the world who we are, we become vulnerable. Some […]
January 17, 2017
There is no reason to wait to get your portrait taken. We all have our own excuses. You may want to loose more weight, grow out your hair or get more sun. In all honesty, none of us will ever feel perfect enough. The elements of a great portrait have nothing to do with how you look but rather how it all works together. Embrace your natural beauty in whatever state it is is in right now and take […]
October 17, 2016
From political campaigns to the Kardashians, we’re surrounded by people who are also brands. So what does that mean for business owners and entrepreneurs? Should everyone be self branding? What is Self Branding? Effective marketing is all about catching the attention of your audience and making them interested and excited enough to turn into paying customers. Branding is so important for big companies. We see certain logos or taglines and immediately know what to expect. […]
August 1, 2016
A great photograph is a powerful tool to promote a brand and quickly convey a message to an audience. But how do you personally brand a website? The first step is generating a diverse portfolio of images of yourself. This article will help you understand how you can use a portfolio of images to tell your story in a flash. Websites that have been personally branded take into consideration the whole picture, so to speak, of who that […]
July 5, 2016
Developing a successful business is all about image. Building your brand is just smart business. After your brand takes off this will make all your marketing so much easier because your audience will already “Get You”. Their first impression is based on how you present yourself as well as what others say about you. Therefore, the obvious thing to do is to give your audience the image you want them to see right at the beginning. In […]
January 26, 2016
Henri Cartier-Bresson was a French photographer well know for his concept of The Decisive Moment. Which basically means one should capture an image with and intuitive sight at the precise moment. “There is a creative fraction of a second when you are taking a picture that…you must know with intuition when to click the camera.” Have a favorite photographer or photographer’s quote you’d like to share? Please let me know.
August 5, 2014
Maybe our struggles in life are not that we don’t have enough clients, that we don’t have enough money, that we work too hard and never have fun. It is more likely that we are looking for the drama that makes life interesting? If life simply moved forward with no obstacles for us to stumble over then what would we tell people? What would we complain about? The problems that we face are based on […]
June 23, 2014
I love diving into my past projects. In the 90s I was photographing glamour portraits in a studio in Mesa, Arizona. What a great experience that was to be able to transform someone with makeup, hair and photography, and be able to showcase the images on a digital monitor right after the session. On occasion we would get asked to do a special project. One day a referral from a previous client called and requested we photograph […]