Creating a Personal Brand Identity

Creating a Personal Brand Identity

Creating your personal brand identity is not an easy task. I’m mean really? I didn’t figure out what my purpose was in life until just 7 or 8 years ago. However, no matter what age you are, understanding who you are allows you to walk in confidence toward all your goals. A big obstacle that tends to happen  is when we start marketing ourselves and sharing with the world who we are, we become vulnerable. Some people may experience feeling like fraud. Others may simply have no idea who we are or what we want. We have blocks, crutches, insecurities. If you’ve ever stopped and asked yourself “what is this life all about?” Then IT’S TIME TO FIGURE IT OUT!  


The first step in creating a personal brand identity is you need to KNOW WHO YOU ARE and WHAT YOU WANT. Defining your long term goals are a great place to start. Seriously outline where you’d like be all the way to retirement. Of course your vision can change, but knowing what you want now creates a general map that will help guide you to where you want to go. The next step is to identifying your value structure. What is really important to you? For me I can say that creativity, compassion, and balance are some of my top values. When you are able to identify these values you now have a foundation for how you can communicate to your audience. More than likely, your ideal customer will have some of the same values that you have. Therefore, once you start speaking your truth, people will resonate towards you because they will relate to you. Finally, understanding your purpose is essential to your personal growth. This may also be the hardest thing to discover about yourself. It may or may not lie within what you are truly passionate about. Whether you believe in destiny or not, it is possible that destiny is simply waiting for you to define it. The process of creating a personal brand identity is a journey to self discovery. If you know yourself really well  this process may be easy for you. For some of us it can be a struggle and can take a long time. It all depends how driven you are to get there. When you personally brand yourself you are “dressing-up’ your image for success. It’s just like putting on your best suit for the job interview of a lifetime.

“When you personally brand yourself you are ‘dressing-up’ your image for success!”

Call it the Law of Attraction or whatever. If you showcase yourself how you really want to be you will become it. The days of feeling like a fraud are over and you’ll enjoy what you do so much more. Plus, it will be so much easier to market yourself.  


You may be young professional and want the perfect job working as an Operations Manager. Your ideal audience are head hunters who work for large Corporations. Perhaps you are a certified Wellness Coach looking for women who are ready to lose weight. Whoever they are you need to identify them and define them. Create a personality profile of your audience so you know what their interests are, where they shop, what their philosophies are, etc. When you know this you will be “speaking” directly to them. Your audience will resonate to you because your values and theirs will be in line with each other.  


I am not a Life Coach. I am however, the person who helps you present the real you to the world. For me to visualize the full “picture” I must understand who you are first. I am the next step in your journey. Stand up and sing…”I AM WOMAN HEAR ME ROAR!”
  • Personal Brand Statement: I must know first how you help people and what you do for them. We’ll Identify the benefits you offer and what your brand stands behind. A little different than a Mission Statement, we’ll create a written summary of what you promise to deliver and how it relates to your benefits.
  • Brand Persona: I work with you to create a Brand Persona that entails narrowing down six key personality characteristics. Once a scale is created we look at how these personality traits all play together to evoke your strongest characteristics to your ideal client. We take into consideration feeling and mood, clothing, and your environment. We also take into consideration the poses and expression and even symbolism if necessary during a photography shoot. During this process we also identify your top values, and your ideal customer.
  • Messaging and Profiling: Having goals before we photograph is essential so we must do an online marketing overview. We will look at your website and online presence and assess where key shots need to go. For example your contact page, about page, services, and even social media. We focus on messaging and utilize your tag lines and/or campaign slogans and then capture you illustrating them. We sometimes create a character profile of one of your key traits and photograph it. For example, The Spiritual Healer sitting in a garden with his disciples.
Your brand is the experience customers have when doing business with You.  The meaning behind your brand becomes subjective and unconscious but outwardly it is your “voice” that shines through. Once we know what meaning is behind it, your brand can be developed to deliver your true “voice”. Let me tell you this strait out… If you find your “voice” your tribe will follow you. People who are well branded online have gone through this process. You have to want it and be ready to step into it. Star the next step to your Journey. Explore my VIP Branding Portrait Session or CONTACT ME at (805) 440-3655  
Gina Cinardo
Gina Cinardo
I'm Gina Cinardo, an enthusiastic portrait photographer specializing in helping driven professionals become branded online. Wether they want a fantastic headshot or just photographed being in the moment. I make people look polished and amazing in their portraits. With over 25 years’ experience as a photographer I understand the importance of the first impression. I get so much joy seeing people feel good about themselves and succeeding. IIf you’re ready for a portrait that showcases you as an expert at what you do call me today.
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