im•age [ noun ] A visible impression, obtained by a camera or other device, that represents an external form of a person or thing.
In college, I learned that my camera captures a latent image by what I artistically render from my own impression and interpretation of the world. The physical form of my own imagination is the images that have been frozen in time and space.
I know, this sounds super deep but bear with me. The real question I’m trying to get at is…
How does this relate to having control of your own image?
The image you project to the world communicates where you stand in life. Your brand image is so much more than your logo and choice of fonts and colors. It is how you present yourself to your audience. This comes through in your sense of style, the way you dress, and your mannerisms. It also comes through by how you speak to others and your message, whether in person or through your website and tone in your social media posts.
Your personal brand is the entire package and how it makes your audience feel the first 30 milliseconds they see you. Your logo, your face, your name, then becomes the symbol of your brand essence and what it represents.
Now I’m going to date myself. Before the days of digital photography, a latent image was the undeveloped impression of an external form captured on a sheet of film. It was not yet a physical image until the negative was developed and we could see the actual image.
To summarize all of this up, the way others perceive you is based on your own impression and interpretation of who you are. On a daily basis, you have the power to visualize and create a life and business you desire. Not projecting the true essence of who you are can actually hurt your business.
A latent image is similar to your own thoughts; perceptions, beliefs, and dreams. In every moment they evolve and project a “reality” of yourself that may or may not be completely accurate.
When you strategize how you should be presenting your brand to your audience you need to pull out the real you. Show the world the experience you’ll give them by projecting your genuine essence. Being intentional and consistent is the key to attracting not only more customers but the right customers to you.
We are entering a new decade, can you believe it! 2020 is fast approaching. What are you going to do to get clear on how your own brand image should be presented? How are you going to make a bigger impact? What will it take to attract the right audience and grow your business exponentially?