Creating a brand persona requires evaluating your values, and characteristics beforehand. This way, you can define what colors reflect the essence of your brand. Use these personal brand resources to help you put the pieces together to project the right image your brand stands for.
Narrowing down your unique characteristics can be challenging because we relate to many of them. If you are unsure, then begin by choosing 20, then narrowing down to 10, then narrowing down to 5. Eventually, you'll only want 3 or 4 that you will use consistently as part of your brand story.
Absentminded
Accessible
Accomplished
Active
Adaptable
Admirable
Adventurous
Aggressive
Agreeable
Alert
Allocentric
Ambitious
Amiable
Amusing
Anticipative
Appreciative
Artful
Articulate
Ascetic
Aspiring
Athletic
Attractive
Authoritarian
Balanced
Beautiful
Benevolent
Big-thinking
Boyish
Breezy
Brilliant
Businesslike
Busy
Calm
Capable
Captivating
Careful
Caring
Casual
Cerebral
Challenging
Charismatic
Charming
Cheerful
Chummy
Circumspect
Clean
Clear
Clear-headed
Clever
Colorful
Companionably
Compassionate
Competitive
Complex
Conciliatory
Confident
Confidential
Conscientious
Conservative
Considerate
Constant
Contemplative
Contradictory
Cooperative
Corporate
Courageous
Courteous
Creative
Crisp
Cultured
Curious
Cute
Daring
Debonair
Decent
Deceptive
Decisive
Dedicated
Deep
Determined
Dignified
Directed
Disciplined
Discreet
Dominating
Dramatic
Dreamy
Dutiful
Dynamic
Earnest
Earthy
Ebullient
Educated
Effeminate
Efficient
Elegant
Eloquent
Emotional
Empathetic
Empathic
Energetic
Enigmatic
Enthusiastic
Esthetic
Exciting
Experimental
Extraordinary
Fair
Faithful
Familial
Farsighted
Felicific
Feminine (female)
Firm
Flexible
Focused
Folksy
Forceful
Forgiving
Formal
Forthright
Freethinking
Freewheeling
Friendly
Frugal
Fun-loving
Gallant
Generous
Gentle
Genuine
Glamorous
Good-natured
Gracious
Guileless
Hardworking
Healthy
Hearty
Helpful
Heroic
High Tech
High-minded
High-spirited
Honest
Honorable
Humble
Humorous
Hurried
Hypnotic
Iconoclastic
Idealistic
Idiosyncratic
Imaginative
Impassive
Impersonal
Impressionable
Impressive
Incisive
Incorruptible
Independent
Individualistic
Innovative
Inoffensive
Insightful
Insouciant
Intelligent
Intense
Intuitive
Invisible
Invulnerable
Irreligious
Irreverent
Kind
Knowledgable
Knowledge
Leisurely
Liberal
Logical
Lovable
Loyal
Lyrical
Magnanimous
Many-sided
Masculine (Manly)
Maternal
Mature
Mellow
Methodical
Meticulous
Moderate
Modern
Modest
Moralistic
Multi-leveled
Mystical
Neat
Neutral
Non-authoritarian
Noncommittal
Noncompetitive
Obedient
Objective
Observant
Old-fashioned
Open
Optimistic
Orderly
Ordinary
Organized
Original
Outspoken
Passionate
Paternalistic
Patient
Patriotic
Peaceful
Perceptive
Perfectionist
Personable
Persuasive
Physical
Placid
Playful
Polished
Political
Popular
Practical
Precise
Predictable
Preoccupied
Principled
Private
Professional
Profound
Progressive
Protean
Protective
Proud
Providential
Prudent
Punctual
Pure
Purposeful
Questioning
Quiet
Rational
Realistic
Reflective
Relaxed
Reliable
Religious
Reserved
Resourceful
Respectful
Responsible
Responsive
Restrained
Retiring
Reverential
Romantic
Rustic
Sage
Sane
Sarcastic
Scholarly
Scientific
Scrupulous
Secure
Self-conscious
Self-denying
Self-reliant
Self-sufficient
Selfless
Sensitive
Sensual
Sentimental
Seraphic
Serious
Sexy
Sharing
Shrewd
Simple
Skeptical
Skillful
Smooth
Sober
Sociable
Soft
Solemn
Solid
Solitary
Sophisticated
Spiritual
Spontaneous
Sporting
Stable
Steadfast
Steady
Stern
Stoic
Stolid
Strict
Strong
Stubborn
Studious
Stylish
Suave
Subjective
Subtle
Surprising
Sweet
Sympathetic
Systematic
Tasteful
Teacherly
Thorough
Tidy
Tolerant
Tough
Tractable
Trusting
Unaggressive
Unceremonious
Unchanging
Uncomplaining
Undemanding
Understanding
Undogmatic
Unexpressive
Unfathomable
Unfoolable
Unhurried
Uninhibited
Unpredictable
Upright
Upscale
Urbane
Venturesome
Vivacious
Warm
Well-read
Well-rounded
Winning
Wise
Witty
Youthful
Acceptance
Accomplishment
Accountability
Accuracy
Achievement
Adaptability
Alertness
Altruism
Ambition
Amusement
Assertiveness
Attentive
Awareness
Balance
Beauty
Boldness
Bravery
Brilliance
Calm
Candor
Capable
Careful
Certainty
Challenge
Charity
Cleanliness
Clear
Clever
Comfort
Commitment
Common sense
Communication
Community
Compassion
Competence
Concentration
Confidence
Connection
Consciousness
Consistency
Contentment
Contribution
Control
Conviction
Cooperation
Courage
Courtesy
Creation
Creativity
Credibility
Curiosity
Decisive
Decisiveness
Dedication
Dependability
Determination
Development
Devotion
Dignity
Discipline
Discovery
Drive
Effectiveness
Efficiency
Empathy
Empower
Endurance
Energy
Enjoyment
Enthusiasm
Equality
Ethical
Excellence
Experience
Exploration
Expressive
Fairness
Family
Famous
Fearless
Feelings
Ferocious
Fidelity
Focus
Foresight
Fortitude
Freedom
Friendship
Fun
Generosity
Genius
Giving
Goodness
Grace
Gratitude
Greatness
Growth
Happiness
Hard work
Harmony
Health
Honesty
Honor
Hope
Humility
Imagination
Improvement
Independence
Individuality
Innovation
Inquisitive
Insightful
Inspiring
Integrity
Intelligence
Intensity
Intuitive
Irreverent
Joy
Justice
Kindness
Knowledge
Lawful
Leadership
Learning
Liberty
Logic
Love
Loyalty
Mastery
Maturity
Meaning
Moderation
Motivation
Openness
Optimism
Order
Organization
Originality
Passion
Patience
Peace
Performance
Persistence
Playfulness
Poise
Potential
Power
Present
Productivity
Professionalism
Prosperity
Purpose
Quality
Realistic
Reason
Recognition
Recreation
Reflective
Respect
Responsibility
Restraint
Results-oriented
Reverence
Rigor
Risk
Satisfaction
Security
Self-reliance
Selfless
Sensitivity
Serenity
Service
Sharing
Significance
Silence
Simplicity
Sincerity
Skill
Skillfulness
Smart
Solitude
Spirit
Spirituality
Spontaneous
Stability
Status
Stewardship
Strength
Structure
Success
Support
Surprise
Sustainability
Talent
Teamwork
Temperance
Thankful
Thorough
Thoughtful
Timeliness
Tolerance
Toughness
Traditional
Tranquility
Transparency
Trust
Trustworthy
Truth
Understanding
Uniqueness
Unity
Valor
Victory
Vigor
Vision
Vitality
Wealth
Welcoming
Winning
Wisdom
Wonder

WHITE
White signifies cleansing and new beginnings. It is actually the absence of all colors and translates into feelings of openness and safety.
The color white can also symbolize balance, harmony, purity, courage, peace, innocence, dignity, and awareness.
It should be noted that in Eastern cultures, white is associated with death and mourning.

IVORY
Ivory calms the mind. It has identical purity to white but with more warmth. It is a soft and clean color that conveys a sense of discreet prosperity.
During Victorian times, elephant tusks, opals, and pearls were symbols of opulence. Which also may communicate something old and vintage.
Creamy shades of ivory have a relaxing and calming effect on the mind. It is personal and intimate.

GOLD
Gold is elegant and prestigious but adds an element of power purple can’t match.
In combination with purple or green, gold is a powerful color that symbolizes wealth and pedigree.
Golden colors reflect determination, spiritual reward, richness, and refinement.

YELLOW
Yellow is a high-energy color that represents logic, happiness, cheerfulness, and optimism. It has the power to bring out creativity and encourages intelligence. It is an inspirational color that also represents clarity of thought, wisdom, orderliness, and harmony.
Use vibrant yellow to command your audience’s attention, and let them know you’re confident in your abilities.
Yellow is a powerful color, but it is also the most dangerous hue and difficult to photograph depending on its intensity. For a wardrobe choice it is better to choose softer yellow hues or layered clothing with a small amount of bright yellow integrated.

BEIGE OR FAWN
These are beige colors with warm light brown and yellow tones such as tans, or taupes. It is earthy and neutral and resonates with comfort and relaxation.
Beige also emulates the color of various animal coats which also gives off a sense of warmth.
It is a calming color that symbolizes kindness and a gentle heart.

BURGUNDY
The color burgundy symbolizes wealth, success, prosperity, and potential power.
This may showcase you as some who values your individuality and uniqueness, and love of luxurious goods.
There are hues that range from maroon to burgundy and evoke the same energy as red, but they make it more thoughtful, dignified and controlled.

RED
Red is the color of boldness and power. It gets people’s attention and it holds it, which is why it’s the most popular color for marketing. The word SALE is always red.
The color red represents raw energy, force, vigor, and is the symbol of life. Red energy can be seen as sensuality, aggression, passion.
Red also signifies courage and impulsiveness, vitality, enthusiasm and security. It is the light with the longest wavelength.

ORANGE
Orange is energy. It has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.
It is the color that makes new possibilities happen. It’s creative, enthusiastic, and is associated with good times, warmth, and ambition. Orange encourages collaboration.
If you wear orange, you like to be the life of the party and are in a positive, energizing, and engaging mood.
Other meanings of Orange can also communicate hope, friendliness, courtesy, generosity, liveliness, sociability, and an out-going nature.

BROWN
Brown, an earthy tone, is known as a comfortable color, lending relaxation to customers. A grey suit with brown shoes and a belt can be a popular combination.
Brown represents all things solid and grounded such as the color of the earth. Brown is the color that people associate with someone who’s stable, smart, and dependable. Brown also denotes worldliness, practicality, domestic bliss, physical comfort, conservatism, and a materialistic character.

PEACH
Peach is the color of innocent love intermixed with wisdom. It also implies you have a caring nature and how you tend to the needs of others. The color peach represents immortality in Chinese civilization because of the peach tree of immortality.

PINK
A stand-out color that grabs attention and is effective on both males and females and can show excitement and boldness when used for marketing.
Pink is very much associated with femininity and is the unconditional love color and it’s known to soothe out aggression. Also playful and flirtations, representing love, joy, sweetness, happiness, affection, romance, and kindness. In the US hot pink can represent sex and lust.
Because of its “safe” connotations, pink can also be used as a color of defiance, rebellion, and innovation, especially when aligned with a masculine brand or cutting-edge offering.

CORAL
Coral is a pink-orange color that gets its name from marine invertebrates decorating the bottom of the sea. It is fresh, invigorating, and feminine. ... A dynamic and vibrant color, coral is particularly stunning when combined with blue and white. But it can also be combined with warm colors such as yellows.

BLUE TONES
When you want to be viewed as trustworthy and cool, blue is the color for you. Blue is a more relaxed color and a bit softer than black when used for writing text or suit color. Mix blue with complimentary colors for best results.
When you wear shades of Blue you’re broadcasting creativity, positivity, peace, loyalty, and confidence. It is also associated with Spirituality and Divinity. Bluestones also state that you’ve decided to live by your own rules, and by your own truth. Wisdom, heaven, eternity, devotion, tranquility, and openness.

PURPLE & VIOLET
Purple is the color of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials. If you want to appear with some form of authority or seniority, purple is a great color choice.
It can convey that you’re rich — both of possessions and spirituality. Purple shows that you have a rich inner life, are intuitive, artistic, creative, and have great instincts about people.
It can ignite one’s imagination and be an inspiration to artists. Deeper shades of violet or purple denote high spiritual mastery. symbolism is indicative of devotion, healing abilities, loving, kindness, and compassion.

INDIGO
It is believed that where Blue is calming, Indigo is sedating.
Indigo is mystical and bridges the gap between Finite and Infinite. Indigo-colored gemstones are often used for spiritual attainment, divine protection, psychic abilities, self-awareness, and enhancement of Intuition.

GREEN
Green is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment, and goodwill. Finally, green is the color of money, so it creates thoughts of wealth. Perhaps a good color for closing?
Green is a calming color and is associated with generosity, healing, and a rejuvenated state of mind. People who wear green are charismatic and care deeply about the feelings of others. Green denotes fertility, growth, balance, health, and wealth. Green signifies a positive change, good health, growth, fertility, healing, hope, vigor, vitality, peace, and serenity.

OLIVE GREEN
This color of yellowish-green comes from green olives and often symbolizes peace, harmony, and sophistication, Shades of olive green can also represent natural wisdom.

TEAL
Teal combines the calming properties of blue with the renewal qualities of green.
It is a revitalizing and rejuvenating color that also represents open communication and clarity of thought.

TURQUOISE
The color turquoise is associated with sophistication, energy, and wisdom. It is a feminine color that is both calming and refreshing.
Its serenity brings about the vibration of wholeness, emotional balance, and spiritual grounding. It promotes good luck, patience, and intuition.
Turquoise is a friendly color that also communicates love, joy, and loyalty.

GREY
Be careful with wearing all grey, especially with more casual looks. You may seem indifferent, depressed, emotionless, or apathetic. It can also seem suppressive and give off the impression of a lack of confidence.
However, grey on the right person with the right fabrics can be stunning. Just make sure it is the right shade because the color grey can also wash you out.
As a wardrobe color, we recommend grey tones as accents or secondary colors to add hints of sophistication.

METALLIC SILVER
If you wear metallic, you’re letting the world know that you aren’t shy, but that you’re adventurous, up for anything, and hip. The symbolism it represents can be justice and purity.
Silver glittery in particular will showcase you as the life of the party and full of glitz.

BLACK & WHITE communicates unyielding and imbalance. An extreme between two opposing views. However, if utilized right it can also be interpreted as balance.
Alternatively, black and white can be a sign of depression or sadness. When using black and white within your brand in some way associate it with high authority and sophistication. Although, it really does depend on your service. It is also very modern

BLACK is a highly versatile color. It can be modern or traditional, exciting or relaxing.
Best used as a contrasting color, black most often will add drama to whatever mood you want to cast.
Black symbolizes extremes, All or Nothing. It is often associated with the unknown, the unconscious, danger, mystery, darkness, death, mourning, rejection, hate, or malice.
In your brand use black as a symbol of strength, power, and authority. On women specifically, it will also communicate sophistication and elegance.
Please excuse any incomplete statements. We are in the process of updating our wardrobe recommendations and tips.
Corporate looks: A classic and timeless look you'd wear at an important interview or presentation. Suit jacket, blouse (with or without a collar), or camisole with a skirt to the knees or slacks.
Business Casual: What you'd wear to an event surrounded by other business people. Collard blouse or a tailored knit top with pants or a skirt. Business casual looks can also be a dress (with or without sleeves) and worn interchangeably with a jacket.
Casual looks: These can reflect your leisure time when not working on clients, your hobbies, and your overall lifestyle. Sweaters and jeans, or khaki pants with a simple shirt. Be mindful of how these will look to your clients, you still want to look professional. Neat, clean pressed, and fitted is more flattering than a big loose t-shirt. Nothing with a branded logo.
Uniforms: if you wear a uniform for your line of work, even if it is just a t-shirt and pants, make sure it is clean and well pressed and not too big. Your own brand on the uniform is absolutely fine.
Sophisticated Looks: A night out on the town, a charity or holiday event to fully formal occasions.
Tips on Choosing Wardrobe:
- We recommend you choose solid-colored clothing over bold patterns. Patterns can date your photo over time and possibly detract the viewer's eyes away from the actual subject which is You. Simple patterns are okay but it is suggested not to mix multiple patterns.
If you think Bold is Better then we suggest adding patterns with accessories such as scarves. However, we know you are unique and have a good sense of style so let's talk if you're not sure. - Textures such as tweed, denim, linen, and so on, are nice and add depth.
- Choose similar tones for your top and bottom (both dark or both light)
- I recommended tops with sleeves; short sleeves, to the elbow, or long.
- Choose long pants or a skirt at or below the knee.
- For a no-jacket casual look, bring a colored top ideally darker than your skin tone.
- Black can be elegant however, It is not recommended to wear all black or all white but let's discuss this as your brand may call for it.
- Avoid shiny clothing and turtlenecks unless this is a signature look.
- Avoid clothing with graphic icons and words unless they are relevant or unique to your brand message.
Other Tips:
- Make sure your nails are clean and clipped/filed to an even length and the color complements your clothing.
- Do your hair the way you’d normally do it while wearing these clothes.
- Don’t get a new haircut just before the shoot, let it grow in a bit to get used to styling it.
- If you wear glasses all the time you’ll want to wear them for your portrait. However, to avoid glare you may want to remove the lenses.
- Jewelry: Your brand is unique if you love bold jewelry you should wear it. Just remember you should always wear jewelry that compliments your outfit, even if it is a statement piece.
If you want to use your images for years to come keep your jewelry simple and classic.