Many people ask me “what is personal branding?” Simply put personal branding is how we present our value to the world. Whether you’re a business professional or an entrepreneur, we step into the role as the face…

When the result gets you noticed
Why am I saying “effective headshot” instead of a “great headshot?” Any portrait that makes the viewer feel something, whether it’s good or bad, is caused by the portrait.

One’s brand essence are the core characteristics that interpret the brand and distinguishes it from its competitors. These unique qualities become the “identifier” for that brand. In other words, they become the emotional connection we…

The first step when you design your personal brand is knowing what you are moving towards. This creates a map for your journey as a business owner. Assuming your work is your passion, this is…

The effectiveness of your brand requires being vulnerable.As a business owner, being vulnerable is a necessary process for personal growth as well as building your brand. We are the primary representative of our business. There…

The primary difference between getting a professional headshot vs brand photography is time and quantity. Of course, it depends on the photographer and what they offer. Typically, a headshot session will be less involved and…

Being visible is the first step to marketing your business?If you’re just starting out in business then having a professional profile online is important to start being visible to potential clients. Getting a new headshot…

Do you have a personal brand strategy in place for your personal brand? As the primary marketer for your business, you are responsible for showing up consistently. However, does your story produce the results you…

I’ve discovered there are 6 components to capturing a great portrait. These have nothing to do with how you look but rather how it all works together. We all have reasons why we don’t want…

Your public persona is your brand, and what has molded it is your audience’s perceptions over time. But what have you done to leverage your network? The relationships you have created are based on your…

It’s amazing to me how many of us are not satisfied with how we look. Even the most beautiful woman looking at a great portrait of herself will fixate on…

Using the wrong photographs for marketing may communicate a completely different message than you originally intended. Or, just make your message really unclear. In this article, you will learn what types of photographs to avoid…