Content marketing is crucial in building a successful personal brand online. Authentic and compelling visuals are vital components of effective content marketing strategies. That’s where brand photography comes in. This blog post will explore three…
As a business owner, vulnerability is necessary for personal growth and brand-building. You are the primary representative of your business. There is no one above you. Therefore, you must take responsibility for all of your…
To explain how to use brand photography in your content marketing, I must first define the two ways we can market ourselves. The first is through Push Marketing, which entails holding up a flag that…
I’ve been specializing in brand photography since 2015, and it wasn’t until 2020 that I realized I was doing it all wrong. I was good at branding others but completely off for myself. I was…
The point of having an effective headshot is to get noticed and connect with the viewer. As a professional, this could be the difference between landing a new job or getting an interview. Or this…
One’s brand essence are the core characteristics that interpret the brand and distinguishes it from its competitors. These unique qualities become the “identifier” for that brand. In other words, they become the emotional connection we…
The first step when you design your personal brand is knowing what you are moving towards. This creates a map for your journey as a business owner. Assuming your work is your passion, this is…
The primary difference between getting a professional headshot vs brand photography is time and quantity. Of course, it depends on the photographer and what they offer. Typically, a headshot session will be less involved and…
Being visible is the first step to marketing your business?If you’re just starting out in business then having a professional profile online is important to start being visible to potential clients. Getting a new headshot…
Do you have a personal brand strategy in place for your personal brand? As the primary marketer for your business, you are responsible for showing up consistently. However, does your story produce the results you…
I’ve discovered there are 6 components to capturing a great portrait. These have nothing to do with how you look but rather how it all works together. We all have reasons why we don’t want…
Your public persona is your brand, and what has molded it is your audience’s perceptions over time. But what have you done to leverage your network? The relationships you have created are based on your…
