Personal Branding

Authentic vs. Inauthentic Brand

Are you marketing yourself in a genuine or inauthentic way? Most of us would enthusiastically answer “Authentic” to that question. No one would ever admit to being an inauthentic brand. How would you know if you’re not genuine unless you are deliberately creating a false image of yourself?The Misconception of an Authentic BrandSome argue that…

Why Using Brand Photography in Your Content Marketing is Important

Content marketing is crucial in building a successful personal brand online. Authentic and compelling visuals are vital components of effective content marketing strategies. That’s where brand photography comes in. This blog post will explore three reasons you need unique brand photography in your content marketing efforts.Visual storytelling:Using personal brand photography in your content marketing lets…

The Power of Vulnerability: The Path To a Brilliant Brand

As a business owner, vulnerability is necessary for personal growth and brand-building. You are the primary representative of your business. There is no one above you. Therefore, you must take responsibility for all of your actions. Every action you take directly reflects who you are and how you identify with yourself.This article highlights how vulnerability…

How to Use Brand Photography in your Content Marketing

To explain how to use brand photography in your content marketing, I must first define the two ways we can market ourselves. The first is through Push Marketing, which entails holding up a flag that says, “Hey! I’m here, and this is my offer.” Examples of direct marketing include printed advertising, radio or TV commercials,…

My "Aha Moment" About What Personal Branding Is.

I’ve been specializing in brand photography since 2015, and it wasn’t until 2020 that I realized I was doing it all wrong. I was good at branding others but completely off for myself. I was too close to my brand and had no idea how to share my value.It doesn’t matter what you do, your…

5 Tactics to an Effective Headshot

The point of having an effective headshot is to get noticed and connect with the viewer. As a professional, this could be the difference between landing a new job or getting an interview. Or this might be a new connection to a potential client for a business owner.Any portrait that makes the viewer feel something,…

4 Reasons you should define your Brand Essence

One’s brand essence are the core characteristics that interpret the brand and distinguishes it from its competitors. These unique qualities become the “identifier” for that brand. In other words, they become the emotional connection we have to that specific brand. A good example is Oprah Winfrey who is known for her Empathy. We may not realize that…

Design your Personal Brand to your Goals

The first step when you design your personal brand is knowing what you are moving towards. This creates a map for your journey as a business owner. Assuming your work is your passion, this is also a guide to keep you on your path toward fulfillment.Most of the time our focus is based on what…

Headshot vs brand photography

The primary difference between getting a professional headshot vs brand photography is time and quantity. Of course, it depends on the photographer and what they offer. Typically, a headshot session will be less involved and a lot quicker than a branding session. My headshot sessions last from 60-90 minutes. I usually showcase 20-30 images, and…