branding

September 5, 2018

Branding Vs Personal Branding – An Interview by Tony de la Riva

I was invited by Tony de la Riva of de la Riva Brands, to be interviewed on the topic of Branding Vs. Personal Branding. I think they are both very much the same actually. What we ultimately explored more of is what the difference is to a Brand and a Personal Brand. THE INTERVIEW de la Riva: So, Gina, tell us about your business. I mean, obviously I already know about your business, but, you know, for all […]
April 13, 2017

How to direct your message with photography

Using a photographic image communicates a message quicker than plain text. A photograph also triggers emotions that are associated with a specific message. If you have a brand and a “voice”, how do you tell people who you are and what you do? In this article I will explain 4 ways you can direct your message with photography. Direct your message through composition. Composition is the easiest way to tell a specific message. If the […]
April 8, 2017

Personal Brand Strategy

Today Marketing is story telling. Creating a personal brand strategy is first and foremost about knowing what your story is and how you’re going to tell it. If you are an entrepreneur people are interested in You and your story. If you are a large company or firm they want to know who the people are behind the scenes and their stories, as well as the mission of the organization. This article will help you get an […]
February 13, 2017

Creating a Personal Brand Identity

Creating your personal brand identity is not an easy task. I’m mean really? I didn’t figure out what my purpose was in life until just 7 or 8 years ago. However, no matter what age you are, understanding who you are allows you to walk in confidence toward all your goals. A big obstacle that tends to happen  is when we start marketing ourselves and sharing with the world who we are, we become vulnerable. Some […]
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