Tag: vulnerable

The Power of Vulnerability: The Path To a Brilliant Brand

As a business owner, vulnerability is necessary for personal growth and brand-building. You are the primary representative of your business. There is no one above you. Therefore, you must take responsibility for all of your actions. Every action you take directly reflects who you are and how you identify with yourself.This article highlights how vulnerability […]

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brand essence

4 Reasons you should define your Brand Essence

One’s brand essence are the core characteristics that interpret the brand and distinguishes it from its competitors. These unique qualities become the “identifier” for that brand. In other words, they become the emotional connection we have to that specific brand. A good example is Oprah Winfrey who is known for her Empathy. We may not realize that […]

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