To explain how to use brand photography in your content marketing, I must first define the two ways we can market ourselves. The first is through Push Marketing, which entails holding up a flag that says, "Hey! I'm here, and this is my offer." Examples of direct marketing include printed advertising, radio or TV commercials, Google AdWords, and Social Media Ads.
Pull Marketing, on the other hand, is about drawing an audience in based on providing value first. Content Marketing aims to create loyal followers and, eventually, customers.
When investing in a custom library of on-brand images, ensure you define your goals first to know exactly where they will go once you have them.
Here's how you can use brand photography in your content marketing:
Illustrate your Brand Essence and Values:
Your essence is your authentic nature. Everyone has a unique signature, your identifying mark that sets you apart from your competitors. Gina is effervescent. Karen is audacious. Michele is reflective. Communicate your value and the experience your clients get when they work with you by sharing consistent lifestyle images on all the platforms you will utilize. And I'm not saying this to sell me and my services. It's essential to work with a photographer who understands branding. They must capture your unique personality and all the editorials you wish to convey in multiple orientations and perspectives.
Website and Landing Pages:
High-quality, professional brand photography on your website and landing pages creates a visually appealing and engaging experience for visitors. Feature images representing your brand identity, products, or services to capture attention and build trust. Include images expressing your value proposition, tagline, mission, or illustrative stories moving your viewers through services, or calls to action that provide a better user experience.
Blog Posts and Articles:
Use brand photography consistently to add visual interest and support the text. These photographs enhance the storytelling or provide examples relevant to the content, which keeps readers engaged. Well-illustrated stories also make your content more shareable.
Social Media:
Grab attention, increase engagement, and build brand recognition by sharing branded photos across your social media platforms. Use images that align with your brand aesthetics and messaging while highlighting your products, team, customers, or behind-the-scenes moments.
Email Marketing:
Include brand photography in your emails to make them visually appealing and increase open and click-through rates. Use pictures relevant to the email content, such as showcasing new products, promotions, or customer testimonials.
E-Books and Guides:
Use brand photography in e-books and guides to break up long blocks of text by adding visual interest and the overall reading experience. These images should support the concepts discussed or provide examples and illustrations.
Case Studies and Testimonials:
Featuring your products or services in action helps potential customers visualize the benefits of working with your brand and makes the testimonials more credible.
Infographics and Visual Content:
Incorporate brand photography into infographics, charts, and other visual content to make them more engaging and memorable.
Print Materials:
Lastly, use brand imagery in print materials such as brochures, flyers, and posters representing your brand and communicating your key messages.
Brand photography is essential to content marketing as it helps businesses convey their brand personality and connect with their audience visually. Consistency is vital to creating a solid brand image and reinforces brand recognition.
Comment below on how you use photographs in your content marketing.
Interested in more topics on brand photography? Check out our other posts below.
