I've been specializing in brand photography since 2015, and it wasn't until 2020 that I realized I was doing it all wrong. I was good at branding others but completely off for myself. I was too close to my brand and had no idea how to share my value.
It doesn't matter what you do, your level of success, or even if you have a business; everyone has a personal brand. A brand starts when anyone declares their mission, vision, and expertise in any field or purpose.
What is personal branding?
Personal branding is how we present our value to the world. Whether you're a business professional or an entrepreneur, we step into the role as "the face of our brand." I offer brand photography to individuals ready to step fully into their brand. Because I am also a brand, I started to realize what their struggle was. They are taking a risk by hiring me. Like them and many other professionals I've met, I needed to step out of my comfort zone. I needed to see myself from my client's point of view.
Knowing precisely where to begin is the challenge, especially when you are so close to your brand. People don't know how to show others their value. Often, we feel too modest if we sound like we're bragging. Plus, many of us value so many things personally. We are complicated and diverse human beings that provide all kinds of value to certain people. It is super helpful to get professional advice here.
The Secret to Personal Branding
The secret is knowing how you want to make your audience feel about you. If you can create a positive or negative emotional response from your marketing copy that relates to how you solve their problem, then you're doing a great job. The key is knowing what your brand stands for and the personality you want to project to your ideal customer.
Through brand storytelling, professional brand photography is an excellent way to evoke an emotional response. Using the right editorials in your marketing illustrates your narrative more effectively. In this way, you become more memorable and desirable to an audience needing your help.
Showing the true essence of your brand will strategically position it toward a target market. Your competitors are nothing like you. Therefore, the best way to be different is to be yourself.
“No one is like you. The best way to be different is to be yourself.”
Be Seen as a Leader
Determination and persistence seem to be what define us. We are entrepreneurs who are following our hearts. Ready to show the world who we are and showcase our authenticity. Anytime you are willing to make a bold statement about yourself, what you know will showcase you as a leader.
You have realized that the photographs you wish to use on your website reflect the best in you and the entire story of who you are.
Ideally, you want to view your brand from your client's perspective. This way, you know how to show them the value you offer.
Connect with your Audience
Social Media is essentially Free Marketing. Consistent sharing your story allows you to grow an audience regardless of how or where you market your business. Generally, the more followers you have equals more sales in your business.
When you work with us, we plan your photography session with your target customer in mind. Then capture engaging portraits of you in a lifestyle setting that illustrates and strengthens your marketing message. You are not just communicating what you look like but the essence of who you are. Your true nature and the story you tell will emotionally connect you to that audience which positions you as a successful influencer in your field.
Strategize Your Brand
Personal branding photography is a smart way to get noticed. Primarily because more and more people find it hard to trust brands. However, people trust people. They don't see them as a brand in and of itself. They see them as someone they relate to. The goal is to connect with your audience the moment they see you.
We offer a Complimentary Brand Strategy Session that will guide you in the right direction towards developing a brilliant brand.