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personal branding
September 5, 2018
I was invited by Tony de la Riva of de la Riva Brands, to be interviewed on the topic of Branding Vs. Personal Branding. I think they are both very much the same actually. What we ultimately explored more of is what the difference is to a Brand and a Personal Brand. THE INTERVIEW de la Riva: So, Gina, tell us about your business. I mean, obviously I already know about your business, but, you know, for all […]
January 2, 2018
You may think your public persona is your brand. It certainly is the visual part to what your brand stands for. On the other hand, what has molded your brand are the relationships you’ve developed while creating it. If you are at a point in your business development in which you really want to make a larger impact about who you are then you must become aware of these relationships that help mold who we […]
October 17, 2016
From political campaigns to the Kardashians, we’re surrounded by people who are also brands. So what does that mean for business owners and entrepreneurs? Should everyone be self branding? What is Self Branding? Effective marketing is all about catching the attention of your audience and making them interested and excited enough to turn into paying customers. Branding is so important for big companies. We see certain logos or taglines and immediately know what to expect. […]
August 1, 2016
A great photograph is a powerful tool to promote a brand and quickly convey a message to an audience. But how do you personally brand a website? The first step is generating a diverse portfolio of images of yourself. This article will help you understand how you can use a portfolio of images to tell your story in a flash. Websites that have been personally branded take into consideration the whole picture, so to speak, of who that […]
July 5, 2016
Developing a successful business is all about image. Building your brand is just smart business. After your brand takes off this will make all your marketing so much easier because your audience will already “Get You”. Their first impression is based on how you present yourself as well as what others say about you. Therefore, the obvious thing to do is to give your audience the image you want them to see right at the beginning. In […]